EVB Consulting

 For small to mid-sized law firms or solo practitioners launching a new firm - or reinventing an established one - a cost-effective package providing all the tools and training attorneys need to compete effectively in a crowded market:

• One half-day brainstorming session designed to set marketing and public relations goals, identify target audience and begin the development of key messages.

• Strategic Marketing Plan: guidelines for marketing and public relations goals, key media and advertising targets, conference and publication recommendations, outreach strategy and recommendations for collateral (newsletters, mailers etc.).

• All documents and materials required for launch and launch events, including:

        *All website content: welcome page, attorney bios, resources page, news section, practice areas descriptions, etc.

        *All materials for Launch Press Kit: launch press release, firm brochure content, reprints with permissions, etc.

• Targeted media list with all pertinent contact information for appropriate editors and writers, with two updates over the course of 6 months.

• Targeted Conference Calendar (if applicable) including listing of all attendee information, fees and deadlines.

• Targeted Editorial Calendar for pertinent publications, with ad rates if applicable.

• Social Marketing: establishment and/or maintenance of a focused web presence including Facebook, Twitter, Linked In etc.  

•  “Media Training 101” Session – provides targeted tips and materials for navigating media interaction while maintaining ethical standards. 

• All media outreach activities around official media launch – including dissemination of press kit to media list, follow-up and coordination of any interviews.

• All coordination with relevant third parties including webpage designer and photographer, event planners, photographers, advertising boards, etc.   This includes negotiation of rates as appropriate.

• Development of article proposals and target media list, with pitching available ongoing.

• Responsive media/marketing contact on website for 6 months.